Your bank is the last place you expect to find respect. So to support the launch of Santander's new brand positioning, Respect Adds Up, we set out to show people respect in places you normally wouldn't expect from a big bank... like right before a YouTube video. 


We also cut Spotify ads in half, because those suck, too.

2018 HATCH Awards, Digital: Video Short Form Campaign – Merit

ECD: James Bray CD: Justin Galvin, Sam Mullins AD: Jason Gan CW: Collin Smith