kawasaki
nav the neighborhood
the good life’s
rolling through
what’s that word for when you’re cruising through the neighborhood in the ultimate vehicle built for fun with the family? yeah, we couldn’t think of one, either. and turns out, according to one sorta-exhaustive search of the merriam-webster dictionary, there isn’t one.
so when kawasaki came to us for help launching the first luxury model in the personal transport vehicle category, we did the next logical thing: we invented a word of our own. nav.
because the nav isn’t just a vehicle. it’s a new way to roll. more effortless than tooling around town in your car. and far more stylish than a golf cart. and our neighborhood activity vehicle is built for whatever the good life has in mind… the joyrides, the ice cream runs, those just because golden-hour cruises, and everything in-between.
nav the launch
to spread the word about the latest innovation in low-speed luxury cruising, we invited golf cart dealers from all over the country to join us for a first drive event in the good life capital… palm springs, california.
the launch event featured an obstacle driving course, informational seminars at a neighborhood clubhouse, ev-charging tutorials, a pickleball tournament, a pool party with a special four-wheeled vip, and lots and lots of kawasaki swag bags.
roll the credits
roll the credits
copywriter… trevor larson, collin smith (lead) art director… angela dai, paul rice (lead) creative director… aj warren, brett beaty, ryan tovani
director… the hudson dusters production company… greenpoint pictures