kawasaki
project h2
the secret’s out
Welcome to Project H2, a top-secret experiment from Kawasaki Development and Prototyping Division. Designed to push the boundaries of innovation with mind-altering horsepower, cutting-edge technology, and control to thrive in the harshest terrains.
but when spy photos of the H2 leaked on the krx forums and elsewhere, conspiracy theories and speculation ran wild. So we leaned into the hysteria by releasing a teaser campaign, complete with a microsite, machine spec posters, and social videos to drive fans’ anticipation to the edge.
you already know too much
you already know too much
built beyond belief
once the action film launched, we invited motocross legend jeremy mcgrath to get behind the wheel of the teryx h2 to see how unbelievable this machine really is.
unredacted files
unredacted files
roll the credits
roll the credits
copywriter… trevor larson, collin smith (lead) art director… angela dai, paul rice (lead) creative director… aj warren, brett beaty, ryan tovani
director… the roos brothers production company… greenpoint pictures