comcast nbcuniversal
2026 winter olympics
we’re all on the same team
in 2026, all eyes will be on Comcast’s coverage of the Olympic and Paralympic Winter Games as the world’s greatest athletes come together to achieve nothing short of the impossible. And back home, something remarkable will happen, too.
diehard sports fans will drop their territorial ire and come together to cheer on Team USA. that means Eagles and Cowboys fans on the same couch. Lakers and Celtics fans sharing a plate of buffalo wings. Even Yankees and Red Sox fans might… just might… hug it out. For 17 days, the same rivals who would never sit side-by-side in the stands will finally find themselves celebrating the same gold medal victories.
Because for a brief moment, the Olympic games put every american on the same team.
america’s favorite truce
nothing brings us together quite like sports. and with thousands of hours of coverage brought to you by comcast, we couldn’t help but revive the legendary sports rivalry between Indiana Pacers’ superstar Reggie Miller and New York Knicks’ megafan Spike Lee to see which incredible olympic moment they’d agree on.
we also featured NBC Olympic commentators Snoop Dogg and Martha Stewart to build the buzz.
#jerseyswap
team usa is 340 million teammates strong, which is a pretty insane talent roster when you think about it. so we partnered with some of our fans’ favorite, and surprising, team members to create a new tik tok trend in which celebs swap their designer labels for team usa fan gear—and encouraged our viewers at home to do the same.
featured talent include hollywood actors, feuding bravolebrities, snl cast members, sports legends, talk show hosts, a backstreet boy, and even a few everyday team usa fans.
out of home
out of home
roll the credits
roll the credits
copywriter… collin smith (lead), kurt mills, hannah cruise art director… paul rice (lead), daniel righi, sara ryan creative director… jon wolanske, jeff goodby
director… hoffman/metoyer production company… mjz