comcast nbcuniversal
2026 winter olympics
we’re all on the same team
in 2026, all eyes will be on Comcast’s coverage of the Olympic and Paralympic Winter Games as the world’s greatest athletes come together to achieve nothing short of the impossible. And back home, something remarkable will happen, too.
diehard sports fans will drop their territorial ire and come together to cheer on Team USA. that means Eagles and Cowboys fans on the same couch. Lakers and Celtics fans sharing a plate of buffalo wings. Even Yankees and Red Sox fans might… just might… hug it out. For 17 days, the same rivals who would never sit side-by-side in the stands will finally find themselves celebrating the same gold medal victories.
Because for a brief moment, the Olympic games put every american on the same team.
roll the credits
roll the credits
copywriter… collin smith (lead), kurt mills, hannah cruise art director… paul rice (lead), daniel righi, sara ryan creative director… jon wolanske, jeff goodby
director… hoffman/metoyer production company… mjz